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Branding Resources

Over the last forty years, our Pink Hippo brand has become instantly recognizable in the event industry and the communities we serve. Below are the elements of our brand’s visual identity and guidelines for their usage. Our brand is important to us. Please take care of it by following these guidelines and using the approved brand assets found here.

Our logo is the combination of a simple and compact wordmark with our Pink Hippo icon. We are very proud of our logo, and we require that you follow the guidelines below to ensure it always looks its best.

Usage

We’ll usually ask you to use the full-color stacked version of our logo on a white background. For all other instances, please refer to the guidelines below.

Guidelines

DO'S

  • Maintain the color, shape, and proportions of our logo.
  • Leave enough space around the logo for it to be clear and uncluttered.
  • Please use the logo at a legible size.

DON'TS

  • Don’t modify the design or color of our logo.
  • If you are unable to use the full-color logo due to technical limitations, you should use a monochrome logo provided below.

Stacked Logo

Horizontal Logo

Our Pink Hippo Icon

The Pink Hippo reflects the spirit of our company and represents so much about Party Rental Ltd: fun, reliability and creativity. Our Hippo’s bold pink hue, friendly smile, and knack for knowing where all the best parties are make it both memorable and beloved.

Find out the real story behind our iconic Pink Hippo on the blog. →

Usage

In cases when the Party Rental Ltd. brand has already been established we simply use the icon on its own, preferably on a white background. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Guidelines

DO'S

  • Maintain the color, shape, and proportions of our icon.
  • Leave enough space around the icon for it to be clear and uncluttered.

DON'TS

  • Don’t modify the design or color of our icon.
  • If you are unable to use the full-color icon due to technical limitations, you should use a monochrome icon provided below.

The Pink Hippo

Our Colors

Our primary brand colors are black, white and, of course — pink.

Primary Colors

Hippo Pink RGB — 248 193 217 CMYK — 0 30 0 0 HEX — #F8C1D9 PMS — 217
Black RGB — 0 0 0 CMYK — 0 0 0 100 HEX — #000000 PMS — Black
White RGB — 255 255 255 CMYK — 0 0 0 0 HEX — #FFFFFF PMS — White

Secondary Colors

Party Rental Pink RGB — 244 153 193 CMYK — 0 50 0 0 HEX — #F499C1 PMS — 204
Blue RGB — 101 177 205 CMYK — 58 15 13 0 HEX — #65B1CD PMS — 7458
Teal RGB — 33 118 100 CMYK — 85 32 66 16 HEX — #217664 PMS — 569

Submit Requests for Approval

If you are having trouble with anything in this guide or you are unsure if your communication best represents the Party Rental Ltd. brand, please contact our marketing team by submitting your request below.

Please note that all uses of the Party Rental Ltd. materials are subject to the Terms and Conditions.

Request Approval